J.CO Donuts & Coffee, Bugis Junction

When I was new here in Singapore, I was really surprised at how much the locals love donuts. And I say this because I didn't think they were fond of donuts because most of them are so thin (so unfair!). They would really fall in line for hours just to get their box of donuts. And everytime a new donut shop would open, people would make such a big deal about it.


So here comes another donut shop - J.Co. The first time I saw J.Co was in Pavilion in Kuala Lumpur late last year. So I thought it was a malaysian brand, but the website says their first store was in Indonesia. They now have more than 40 outlets across Asia. Watch out Manila! They are opening soon in the Philippines.

So being a big fan of Krispy Kreme and Go Nuts donuts in Manila, I wanted to give my verdict on these intriguing donuts.


We ordered a piece each of "Don Mochino" ($1.30), "Alcapone" ($1.30), & "Glazzy" ($1.20), plus "Green Tea Freeze" ($6). Then to our delight, we got a complimentary Glazzy donut. Yey! hehe.



Now my verdict -
I actually find their donuts a bit bland. Yes they were light and fluffy, but too light to be honest. Donuts are supposed to make you feel guilty. Compared to the donuts in Manila, the ones I've tasted in the US are even more oily and sweet. In my honest opinion, there are some foods best left fattening. Donuts are supposed to be a "treat", a comfort food. But these donuts were like the healthy version. True enough, their website says they value healthy ingredients and products that have health value. I mean if you wanted health food then eat fruits or vegetables right? I'm not making a big fuss about it, it's just that I feel donuts should remain donuts. That's just my opinion. :-)


Also, whenever I eat donuts I really am after the taste of the dough. Toppings should just compliment the bread not overpower it. Haha I can't believe I'm so emotionally affected by these "healthy" donuts hehehe.


Overall, J.Co was good. I was really impressed with the interior of the cafe. Even better than most fine dining restos. The seats were mostly couches and lounge chairs and the decor was eye-candy. But if I were to pick my favorite donut, I would still choose the artery-clogging Krispy Kreme :-P

Here is my rating for J.Co:

Ambiance - 5
Service - NA
Food - 3
Presentation - NA
Value for Money - 4.5
OVERALL - 4.17

ADDRESS
B1, 200 Victoria Street, Bugis Junction

Singapore 188021
RESERVATIONS
68847412

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